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WiMu: the Wine Museum in Barolo

Located in the heart of the Langhe region (a territory famous for its wines, its beauty and now UNESCO Heritage), and inside a castle with a thousand-year history (the Castle of Barolo was originally born for military purposes, then became a residence, further transformed into a college and finally into a museum) the Wine Museum in Barolo is the most innovative in Italy and one of the most important in the world.

Created ten years ago by François Confino, the museum offers an interactive and eccentric journey in the world of wine, which in Italy is conceived not only as the mere product of a culture, but also as an element that determines the habits and traditions of a community, permeates its artistic expressions and gives shape to entire territories. For this reason, Confino himself describes it as “Not a place where you can learn how wine is made, but a place which explains the relationship between us and wine, between the producers and the product”.

The museum is spread over all the five floors of the Castle, each with a different theme and a different story.

  • Third floor: The Times of Wine
  • Second floor: Wine in History and Arts
  • First floor: The Castle and the Falletti
  • First floor underground: The Barolo College and the Temple of the Enotourist
  • Second floor underground: Regional Winery of Barolo

The Regional Winery of Barolo is accessible with independent entrance, but it is also an integral part of the museum route: here it is possible to make educational tastings to get closer to Barolo or to learn more about it.

If you are a wine lover, o just curious about one of the most famous wines in the world, this is the place for you: you will learn the secrets and traditions of Barolo while enjoying the amazing venue of the Castle and the breathtaking view from the Langhe!