Ancient documents attest that around 1500 the Amarelli family marketed the underground branches of a plant that still grows in abundance in its large estates: sweet root, or more commonly known as Licorice. In 1731, to maximize the use of this product of the Ionian coast, the Amarelli founded a proto-industrial plant, called “concio”, for extracting the juice from the roots of this beneficial plant. This is how liquorices was born; black, bright, and seductive. The company focuses not only on the joy of children, but also, above all, for adults who love the pleasures of a healthy and natural life.
Since then, the Amarelli family has kept intact the taste of their unique product and has had to overcome three generations of constant and radical transformations. They have managed to maintain a strong innovative approach, common to all of the eleven generations that have succeeded in managing the company, which has made them so successful.
To demonstrate this truly unique story, the family opened the Giorgio Amarelli Licorice Museum in the company’s former headquarters, which obtained the “Guggenheim Business & Culture Award” in November 2001.
The Amarelli family invites you all to visit so that you may discover their rich history and past and understand the hard work and experience that has gone into creating such a prosperous enterprise.
Accommodations nearby at Tenuta Ciminata Greco
Visit of producer
Museum on location
When was the last time you had dinner in an Italian restaurant in Canada and you thought you were dining in Italy? That’s exactly how “Ospitalità Italiana Certified”restaurants want you to feel when you visit their fine dining establishments.
Ospitalità Italiana is an official certification from Unioncamere, Italy’s federation of local Chambers of Commerce and Industry, that tells you that the food you are enjoying is unquestionably Italian: products are authentic, ingredients genuine and recipes true to the thousand year history of Italian cuisine.
Canada is home to some leading Italian Chefs. Passionate and innovative, many have refined their skills and advanced their knowledge directly in Italy. In addition, Montréal boasts a fabulous cooking school ITHQ where young aspiring chefs learn Italian technic and Italian traditional recipes from the masters.
So the next time you make reservations for an Italian dinner in a Montreal restaurant, ask if they’ve received the Ospitalità Italiana seal of approval. You will enjoy the true Italian taste.