The True Italian Taste campaign aims to educate consumers about the benefits of 100% Made in Italy products and the importance of the link between foods and the places they come from and support Italian producers of certified, traditional, and niche products who would like to be better known on international markets.

This initiative is promoted and financed by the Ministry of Foreign Affairs and International Cooperation and realized by Assocamerestero in collaboration with the Italian Chambers of Commerce abroad, to enhance and safeguard authentic Italian agri-food specialties. True Italian Taste is part of “The Extraordinary Italian Taste” campaign.

Chefs, restaurateurs, nutritionists, media, influencers but also consumers are regularly invited to our events where we share great recipes based on DOP and IGP products from Italy. We also highlight the amazing nutritional benefits that these certified products offer. We also organize wine tastings led by experts and during which they present the specificities of the appellations and the riches of the territories from which they come.

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