Prosecco DOC Shockwave³ Reaches the Podium at the 58th Barcolana

“We are delighted with this second-place finish, which rewards the extraordinary commitment of the Prosecco DOC Shockwave³ crew and everyone involved in this project. The Barcolana is a unique showcase for our Denomination, bringing together thousands of sailing enthusiasts and promoting the name of Prosecco DOC in the heart of the Mediterranean and around the world. Sailing is a sport that closely reflects our values: it respects the environment, is powered by the force of the wind, and embodies a maritime culture based on teamwork, passion, and respect for nature. These principles are perfectly aligned with the commitment to sustainability that we pursue every day throughout our production area,” said Giancarlo Guidolin, President of the Consorzio di Tutela della DOC Prosecco.

Joining the crew of Prosecco DOC Shockwave³ to experience the excitement of the Barcolana were Sarah Fahr and Lucia Dalmasso, the newly appointed Prosecco DOC Brand Ambassador. Both outstanding athletes on the Italian Olympic stage, they brought additional prestige to the Prosecco DOC presence at one of the world’s most celebrated sailing events.

Sarah Fahr (Prosecco DOC Imoco Volley athlete and Paris 2024 Olympic Gold Medalist): “It was a wonderful, engaging, and truly spectacular experience. Coming from a family of sailors, I have taken part in many regattas over the years, as sailing has always been part of my life. However, having the privilege of being a member of the crew in such a historic event as the Barcolana was an unforgettable emotion that will stay with me forever. I would like to thank our naming sponsor, Prosecco DOC, for this opportunity, and all my teammates aboard Shockwave³, who welcomed me in the best possible way.”

Lucia Dalmasso (Bronze Medalist in Snowboard at the Milano Cortina 2026 Olympic Games and newly appointed Prosecco DOC Brand Ambassador, on board Prosecco DOC Shockwave³ together with Sarah Fahr): “I am very pleased to begin this collaboration with Prosecco DOC and to have been a guest at the Barcolana. It is a special opportunity to experience a discipline different from my own and to share the values that make sport universal: passion, determination, respect, and team spirit. Beyond the results themselves, it is precisely sport’s ability to bring people together that makes it so special.”

Canada, a growing market for Prosecco DOC and a nation defined by its strong maritime heritage, offers a natural setting for sailing partnerships. With thousands of kilometres of coastline, world-renowned sailing destinations and a culture deeply connected to the water, sailing embodies values of adventure, authenticity, elegance and respect for nature. These qualities closely align with the identity of Prosecco DOC, creating a meaningful platform to engage consumers through unforgettable experiences both on and off the water.