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La Marca came into being in 1968 from the intuition of a noteworthy group of winegrowers who felt the need to introduce the quality of their local wines to the world. They came together to pool their energies and experience to protect and represent their wines.
It was of the utmost importance to create a technical and commercial organization able to support the winegrowers in growing grapes and serve as a commercial platform to promote awareness of the area’s quality wines. The company continued to grow year after year, working with high levels of professionalism on the quality, the image and typical characteristics of the territory.
La Marca is today a wine-producing company representing the products of 9 cooperative wineries in the Province of Treviso with over 5000 winegrowers on vineyards extending over approximately 10.000 hectares. Most of these lands are cultivated with Glera, named after the historical variety from which Prosecco is obtained.
The company is named for its place of origin, La Marca Trevigiana (March of Treviso), located in the heart of the Province of Treviso, between the plains and hills of the Conegliano-Valdobbiadene Doc and DOCG areas (Controlled Designation of Origin and Controlled and Guaranteed Designation of Origin), where its grapes are grown.
Know-how handed down through the years, experience and winegrowing professionalism, sectorial expertise, and dynamic commercial strategies are the keystones that make it one of the most representative and visible companies in the Prosecco world.
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When was the last time you had dinner in an Italian restaurant in Canada and you thought you were dining in Italy? That’s exactly how “Ospitalità Italiana Certified”restaurants want you to feel when you visit their fine dining establishments.
Ospitalità Italiana is an official certification from Unioncamere, Italy’s federation of local Chambers of Commerce and Industry, that tells you that the food you are enjoying is unquestionably Italian: products are authentic, ingredients genuine and recipes true to the thousand year history of Italian cuisine.
Canada is home to some leading Italian Chefs. Passionate and innovative, many have refined their skills and advanced their knowledge directly in Italy. In addition, Montréal boasts a fabulous cooking school ITHQ where young aspiring chefs learn Italian technic and Italian traditional recipes from the masters.
So the next time you make reservations for an Italian dinner in a Montreal restaurant, ask if they’ve received the Ospitalità Italiana seal of approval. You will enjoy the true Italian taste.
