What is the last thing you celebrated for?

If there’s one thing Milan knows how to do great, besides fashion shows and €1 espresso, it’s celebrate. And what could be better than starting the most anticipated week of the year in the Milanese capital with a glass of Prosecco DOC in hand? This year, Milan Design Week is preparing to be invaded by bubbles, design and music, thanks to SPARKS by Prosecco DOC.

From April 15 to 21, Consorzio Prosecco DOC will transform Via Statuto 4 in the Brera district into a golden oasis dedicated to conviviality and creativity. A 80-square-meter custom bar will be the epicenter of the contaminations between art, wine and design, welcoming visitors and lovers of Italian bubbles in a sparkling and refined atmosphere.

SPARKS by Prosecco DOC is not only an opportunity to sip Italy’s most beloved bubbles, it is a real project designed to celebrate Italian flair, what we call the “Italian Genius.” And who better to do it than an emerging talent like Greg Goya? The works of the famous street artist from Turin, famous for his playful and provocative performances, which will invade the windows of the venue, bringing a breath of fresh air and reflection on the celebration and the emotions that bind us.

The President of the Prosecco DOC Consortium, Stefano Zanette, could not be more enthusiastic about this collaboration: “SPARKS by Prosecco DOC is our way of being present in such an important week for Milan, an opportunity to celebrate creativity, design and everything that makes our country so special. And what better way than with a sip of Prosecco in hand?”
Greg Goya, in creating the work that will come to life on Via Statuto, was inspired by the most intimate and dreamy moments, it is as if he were looking through the lit windows of the city, capturing those moments of joy, celebration, and sharing. Because in the end, that’s what matters, isn’t it? Who do you want to toast with when you’re really happy?
So, if you’re wondering what’s the last thing you celebrated, well, the answer is easy: you just have to drop by SPARKS by Prosecco DOC and let yourself be conquered by the bubbles, the design and the emotions that only true made in Italy can give.