On August 27, about fifty Quebec influencers came to celebrate with us the arrival of Prosecco DOC Rosé at the SAQ, during a sparkling and colorful evening!
Prosecco DOC finally has its own Rosé! The first references of the new product of the leading denomination in the world of sparkling wines arrive in Quebec.
After several years of research and experimentations and being faced with the growing success of sparkling rosé wines around the world, the Consorzio di Tutela Prosecco DOC, which brings together the winegrowers and sparkling houses of the appellation, decided to introduce the production of Prosecco DOC Rosé.
A product that will appeal to consumers
In recent years, sales of rosé wine have continued to increase in Quebec, especially during the summer months. On the other hand, Prosecco DOC wine has forged a special place in Quebecers’ hearts (and glasses). The addition of new sparkling and rosé references on the shelves of the SAQ will not fail to attract the attention of consumers.
WHETHER IT IS BRUT NATURE, EXTRA BRUT, BRUT OR EXTRA DRY, THE COME BACK PROMISES TO BE COLORFUL AND SPARKLING !
From August 11, 2020 the competent bodies (Italian Ministry of Agriculture) have allowed the production of Prosecco DOC Rosé, made from at least 85% Glera and 10-15% Pinot Nero only in the Spumante (sparkling) version and with the drier styles (from Brut Nature to Extra Dry). Prosecco DOC Rosé undergoes a longer second fermentation in
the autoclaves (60 days as opposed to 30 days for Prosecco DOC), has a pale pink color and a fine and persistent perlage, and features aromas of white flowers, notes of apple and citrus, and scents of strawberry and raspberry. On the label, it is mandatory to indicate the term “Millesimato”, followed by the reference year of at least 85% of the
Prosecco DOC wines come in Spumante (sparkling), Frizzante (semi-sparkling) and Tranquillo (still) varieties. The wines are made from mainly the Glera grape, native to North East Italy for thousands of years, and can be combined with a maximum of 15% of the following grapes: Verdiso, Bianchetta Trevigiana, Perera, Glera lunga, Chardonnay, Pinot Bianco, Pinot Grigio and Pinot Nero. Prosecco Frizzante and Spumante varieties get their famous bubbles using the Martinotti/Charmat Secondary Fermentation production method, bottled under high pressure after natural fermentation in bulk tanks called autoclaves. The end result is a brilliant straw yellow wine with fine, persistent perlage and aromas of white flowers, apple and pear. It is fresh and elegant on the palate with moderate alcoholic strength.
The PINK PARTY is a launch event for Prosecco DOC Rosé in Quebec for influencers, bloggers whose target is millennials, held on August 27, 2021. The objective was to announce the arrival at the SAQ and to position the Prosecco DOC Rosé during an evening entirely dedicated to the product.
Paid influencers are present throughout the campaign and naturally came to support the launch of Prosecco DOC Rosé during this exceptional evening. They allow the event to live in time, thanks to posts highlighting the different products presented at the Pink Party.
The party brought together diverse audiences, introducing Prosecco DOC to a community of 800,000 people in Quebec and generating over 1.3M estimated Impressions.
See all the stories HERE.